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    WE CREATE UNIQUE BRAND IDENTITIES AND EXPERIENCES

    BrandBuilders is a brand agency with more than 20 years of experience in brand research, strategy and design. We assist companies to achieve their full potential by creating differentiated corporate and product brands through our strategic solutions.

    De Kock Attorneys
    De Kock Attorneys
    De Kock Attorneys
    De Kock Attorneys
    Geoterra Image
    CFAM
    Veritek
    Energy Cybernetics
    Kings Estate
    Lagos
    Fraser Alexander CI Images
    Go Wear
    BlueStream
    Anton van Wouw CI Images
    Nyathi Game Lodge
    Community Aids Response
    BlueStream
    Dance de' art
    Khotso Batho
    Haina Safari Lodge
    Novi Skin
    eco-one industrial
    Diabor
    Mezo Kitchens
    Robenco
    Jazeera Estate
    Tembisa
    Moitiri
    Molto
    Miwatek
    Debtback
    Bwelani
    Sanaco
    Spoor Environmental
    MenaNawena






  • SIMPLIFY

    It cuts through the clutter

    SOLUTIONS

    WE ARE COMMITTED TO SUPPLY STRATEGIC BRAND SOLUTIONS
    "We are committed to helping our clients build their brand by supplying strategic brand solutions with a client-centred approach"
    - Stephanus Truter CEO BrandBuilders

    BRAND RESEARCH
    • Brand & market research
    • Corporate brand audits
    • Product brand audits
    BRAND NAMING

    The art and science of creating a distinctive brand name.

    • Brand name search and registration
    • Domain name search & registration
     
    BRAND STRATEGIES
    • Corporate and product brand strategies
    • Brand architecture development
    • Brand positioning
    • Brand differentiation
    • Personal brand strategies
    "Brand design is business strategy made visible."
     
    CORPORATE STATIONERY
    • Business cards, letterheads, compliment slips
    • Electronic letterheads, fax sheet
    • E-mail templates
    LOGO DESIGN

    A logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. Before beginning the process of logo creation, be sure that you have developed your brand strategy. Why? Your logo is like a small ad for your company, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase consumer recognition.

     
    PHOTOGRAPHY

    ‘A picture is worth a thousand words.’ Images represent your brand and speaks to the power of how people experience your brand. It should create a differentiated user experience and communicate quality.
    MARKETING MATERIAL
    • Brochure
    • Folders
    • Product sheets
    • Z-folders
    • Corporate & product advertisements
    • Direct mailing brochures with envelopes
    • Newsletters & Posters
    • Email marketing campaigns
    • PowerPoint & Multimedia presentations
    • Vehicle branding
    • Signage design
    • Digital & lithographic printing
     
    ANNUAL REPORT DESIGN
    • Annual report design
    • Annual report layout
    • Digital printing
    • Lithographic printing
     
    PLACE BRANDING

    Place branding is a process made up of several sub-processes. Unlike branding simpler entities like a product, service, company, person or classical subjects of branding, place branding, and in particular nation and city branding, is a complex process. The complexity comes from the great diversity of stakeholders in the process.

    In general, a place brand is derived from existing assets of the place such as its value offering or public perception. Otherwise, the place brand is derived from created assets, such as events, policies, abstract concepts of tolerance, etc.

     
    "Your brand strategy must be the face of your business strategy."
    CI MANUALS
    • CI audits & strategy development
    • CI manual design & layout
    • Digital & lithographic printing
     
    WEB DEVELOPMENT
    • Websites design & development
    • Website and email hosting
    • SEO – Search Engine Optimisation
    • Google AdWords Campaigns
    RETAIL & INTERIOR BRANDING
    • Retail interior design
    • Corporate interior design
     
    WEB SYSTEM DEVELOPMENT
    • Web based CMS - content management systems
    • Online shopping applications
    PACKAGING DESIGN
    • Product packaging design
    • Digital printing
    • Lithographic printing
    • Specialised media printing
     
    PROMOTIONAL BRANDING
    • Corporate clothing & gifts, calendars, desk pads, diaries and mousepad design
    • Christmas and birthday card design
    MEDIA PLANNING & ADVERTISING
    • Advertising campaign development
    • Media planning
    • Radio and TV advertising
     
    COPYWRITING & EDITING
    • Writing of creative text
    • Proof reading & editing of text
    • Creative scripts for Radio and TV advertising
    "What makes brand design engaging is relevancy"
     
    DESTINATION BRANDING
    BrandBuilders can develop a unique identity (brand name, symbols, logo, word mark or other graphic elements) for your tourism destination that is unique and will differentiate your establishment from all other destinations.
    ENVIRONMENTAL BRANDING
    Branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings. It uses space as a physical embodiment of the brand to create a ‘brand space’ . This is achieved through ‘architecture, interiors, lighting, graphics, landscape’ in spaces such as retail stores, showrooms, trade-fair booths and office environments.
    • Environmental planning and design
    • Landscape design
    • Outdoor and indoor signage design
     
    "Good design is the most important way to differentiate yourself from your competitors."
    EVENT BRANDING
    • Exhibition design
    • Stage design
    • Event design
    • Roll-up stand design
    • Flying banner design
  • INVEST IN DESIGN

    People will love your brand

    BrandBuilders Logo

    When people hear your brand name, they conjure up a set of impressions that influence how they think and buy. Those thoughts define your brand. Your brand resides in your customer's mind as a result of all the impressions made by encounters with your brand name, logo, marketing messages, and everything else that people see and hear about your business.


    OUR APPROACH

    We believe that a product is physical entities created in a factory, while a brand is a psychological attribute created in the minds of people. A brand is therefore a mixture of both tangible and intangible attributes symbolised in a trademark which, if carefully managed and nurtured, is capable of exercising a powerful influence on economic spending.

    "Your brand strategy must be the face of your business strategy, expressing the essence of your brand"

    Our branding process involves a strategic approach to the development and implementation of a consistent corporate and product brand that will enable our clients to break through the communication clutter cost-effectively.

    • We believe that both a thorough understanding of the target market’s needs as well as what the essence of the brand is, makes design responsible and not just aesthetic.
    • Our emphasis is on innovative brand development that is strategic, memorable and consistent.
    • Our team is skilled in coordinating the identification and analysis of the critical and often complex factors that impacts your brand.


    HOW WE BUILD BRANDS

    Successful branding demands a thoughtful, sequenced approach. International BrandBuilders can help you take your brand, from an idea to a valued business asset by addressing key questions in four phases.

    Brand Research
    BRAND RESEARCH
    Discover the essence

    It is critical to develop a holistic understanding regarding the market place opportunities and constraints within which the brand will operate. BrandBuilders can assist you to analyse all aspects that will have an impact on the brand. We can assist you to identify these aspects with the help of our brand analysis surveys and workshops.

    We use Brand Analysis Mapping software to interpret the data collected during the research phase. The mapping software assists to provide a holistic perspective on the complex interaction between all aspects that impacts the brand.

    Brand Strategy
    BRAND STRATEGY
    Craft experiences

    From the brand research findings we develop a brand strategy (brand master plan) that is in line with your business strategy. The strategy will include the development of a brand positioning, brand promise, brand essence, brand values, brand personality and brand architecture. It also defines key audiences and an understanding of what those audiences need to know about the brand and what they will experience. The brand strategy will craft unique brand experiences that will differentiate the brand and give strategic direction to the design and implementation of the brand.

    Brand Design
    BRAND DESIGN
    Create differentiation

    The unique brand identity for your business and its products will be the greatest differentiator, but it is important to realise that design should not only be about pretty pictures, it should include a strategy for unique experiences and effective communication to the end-user.

    In future if organisations are to excel in the increasingly competitive international market place, it is clear that their future lies in the development and implementation of a unique brand identity and unique experiences. This will ensure the development of a unique brand that will generate tangible assets in the future.

    During the design phase a unique brand identity and experience will be developed for the brand. The designs will include a combination of visual and physical communication elements identified during the brand strategy phase e.g. brand name, logo, corporate stationery; direct marketing material, media advertisements, promotional material, website, email templates and signage.

    Brand Implementation
    BRAND IMPLEMENTATION
    Generate awareness

    This phase consists of getting the brand into the minds of your customers. If you have the look, the ‘feel’ is something you and your organization must create. Apart from communicating the brand through advertising and promotions, it is critical to create a holistic brand experience: the way in which products and services are delivered, your approach to the sales process and style of communication.

    BrandBuilders can assist you with the production of brand collateral and co-ordinate the consistent implementation of your brand identity throughout all the aspects of your business. We can also assist to communicate the brand through printed- and electronic media to clients, stakeholders and employees.

    Brand Management
    BRAND MANAGEMENT
    Ensure consistency

    A brand is not built overnight. Success is measured over decades, not years. BrandBuilders can monitor, re-evaluate the brand over time, to ensure it is strategically on track and being implemented consistently. Brand adjustments and refinement can be implemented to adapt to the ever changing market place.

  • BRAND STRATEGY

    It is one of the most essential parts that will ensure success

    PROJECTS

    BUILDING BRANDS THROUGH CONSISTENT BRAND IDENTITY IMPLEMENTATION
    • ABALONE GUEST LODGE
    • AECI PROPERTY
    • AMPLATS PLATINUM MINES
    • ARCADIA GUEST HOUSE
    • BANANA GROWERS ASSOCIATION OF SA
    • BLUE BULLS RUGBY
    • BLUESTREAM GROUP - Marketing & Research
    • CHAMDOR MEAT PACKERS
    • CARE
    • CITY OF TSHWANE
    • CLOVER
    • CORTELL CONSULTING
    • CSIR
    • CUTTING EDGE
    • DPLG
    • DR HELOISE SMIT - Orthodontist
    • EKURHULENI MUNICIPALITY
    • ELEPHANT SLATE
    • ENVIROGREEN CONSULTANTS
    • ERA / ROSEMA BRICKS
    • ERICKSONIAN PSYCHOLOGISTS
    • EUPHORIA GOLF ESTATE & SPA
    • FARM VISION CONSULTANTS
    • FRASER ALEXANDER GROUP
    • GENUSSOFT SOFTWARE PROGRAMMERS
    • GERATECH
    • GMG - Gynaecology Management Group
    • HWSETA
    • INTERTRADING LIMITED GROUP OF COMPANIES
    • AGRILINK
    • INTERTRADING FRUIT
    • SKYSERVICES
    • INTERTRADING CAPE
    • IGRADE - Integrated Web Designers
    • INYONI CITRUS FARMERS
    • IST OTOKON - Energy Information Solutions
    • KEMTEK - Printing Material
    • KING FOOD CORPORATION
    • MARCONI NETWORK SPECIALISTS
    • MATIISETSO
    • MINTKO PORK PRODUCERS
    • MONUMENT PARK SHOPPING CENTRE
    • MUELMED HOSPITAL
    • NATAL AGRI FARMERS CO-OP
    • NCD
    • NELSPRUIT MUNICIPALITY
    • NEW STYLE PORK
    • ORION LOCUMS -Personnel Sourcing
    • PBMR - Pebble Bed Modular Reactor
    • PHARMANET PHARMACIES
    • PIGOTT & ASSOCIATES - Management Consultants
    • PAXSAL & LOGICAL OPTIONS
    • PRETORIA TECHNICON
    • PSYMET - Management Consultants
    • PULA INTERTRADING
    • PURCO - Purchasing Consortium
    • RAINBOW JUNCTION DEVELOPMENT COMPANY
    • RAY LAFERLA
    • REDBUSH TEA
    • REDCLIFF ADVENTURES
    • REDKEN 5TH AVENUE NY
    • SDT - Software Programmers
    • SENTRASURE - Farmers’ Insurance
    • SOUTH AFRICAN OPTOMETRIC ASSOCIATION
    • SUPRACHEM - Metallurgical Suppliers
    • TAI-TAI NAPPIES
    • TIMBERLIFE - Chemical Manufacturers
    • TRANSACTION CONTROL TECHNOLOGIES
    • UYS & COMPANY ATTORNEYS
    • WILGERS HOSPITAL
    • WORKFORCE PERSONNEL AGENCY
  • BRAND INSIGHT

    Connecting innovation with evolving human needs

    Talk to us


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    MORE INFO

    863 Justice Mahomed Street

    GPS Coordinates:
    South 25° 46' 00.7"
    East 028° 14' 01.4"

    Tel: +27 (012) 346 3451
    Fax: +27 (012) 346 4183
    Cell: +27 (083) 254 0611
    sales@brandbuilders.co.za

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