BrandBuilders is a brand agency with more than 20 years of experience in brand research, strategy and design. We assist companies to achieve their full potential by creating differentiated corporate and product brands through our strategic solutions.
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BRAND RESEARCH
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BRAND NAMING
The art and science of creating a distinctive brand name.
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BRAND STRATEGIES
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"Brand design is business strategy made visible."
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CORPORATE STATIONERY
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LOGO DESIGN
A logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. Before beginning the process of logo creation, be sure that you have developed your brand strategy. Why? Your logo is like a small ad for your company, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase consumer recognition. |
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PHOTOGRAPHY
‘A picture is worth a thousand words.’ Images represent your brand and speaks to the power of how people experience your brand. It should create a differentiated user experience and communicate quality. |
MARKETING MATERIAL
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ANNUAL REPORT DESIGN
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PLACE BRANDING
Place branding is a process made up of several sub-processes. Unlike branding simpler entities like a product, service, company, person or classical subjects of branding, place branding, and in particular nation and city branding, is a complex process. The complexity comes from the great diversity of stakeholders in the process. |
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"Your brand strategy must be the face of your business strategy."
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CI MANUALS
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WEB DEVELOPMENT
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RETAIL & INTERIOR BRANDING
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WEB SYSTEM DEVELOPMENT
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PACKAGING DESIGN
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PROMOTIONAL BRANDING
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MEDIA PLANNING & ADVERTISING
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COPYWRITING & EDITING
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"What makes brand design engaging is relevancy"
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DESTINATION BRANDING
BrandBuilders can develop a unique identity (brand name, symbols, logo, word mark or other graphic elements) for your tourism destination that is unique and will differentiate your establishment from all other destinations.
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ENVIRONMENTAL BRANDING
Branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings. It uses space as a physical embodiment of the brand to create a ‘brand space’ . This is achieved through ‘architecture, interiors, lighting, graphics, landscape’ in spaces such as retail stores, showrooms, trade-fair booths and office environments.
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"Good design is the most important way to differentiate yourself from your competitors." |
EVENT BRANDING
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When people hear your brand name, they conjure up a set of impressions that influence how they think and buy. Those thoughts define your brand. Your brand resides in your customer's mind as a result of all the impressions made by encounters with your brand name, logo, marketing messages, and everything else that people see and hear about your business.
We believe that a product is physical entities created in a factory, while a brand is a psychological attribute created in the minds of people. A brand is therefore a mixture of both tangible and intangible attributes symbolised in a trademark which, if carefully managed and nurtured, is capable of exercising a powerful influence on economic spending.
Our branding process involves a strategic approach to the development and implementation of a consistent corporate and product brand that will enable our clients to break through the communication clutter cost-effectively.
Successful branding demands a thoughtful, sequenced approach. International BrandBuilders can help you take your brand, from an idea to a valued business asset by addressing key questions in four phases.
It is critical to develop a holistic understanding regarding the market place opportunities and constraints within which the brand will operate. BrandBuilders can assist you to analyse all aspects that will have an impact on the brand. We can assist you to identify these aspects with the help of our brand analysis surveys and workshops.
We use Brand Analysis Mapping software to interpret the data collected during the research phase. The mapping software assists to provide a holistic perspective on the complex interaction between all aspects that impacts the brand.
From the brand research findings we develop a brand strategy (brand master plan) that is in line with your business strategy. The strategy will include the development of a brand positioning, brand promise, brand essence, brand values, brand personality and brand architecture. It also defines key audiences and an understanding of what those audiences need to know about the brand and what they will experience. The brand strategy will craft unique brand experiences that will differentiate the brand and give strategic direction to the design and implementation of the brand.
The unique brand identity for your business and its products will be the greatest differentiator, but it is important to realise that design should not only be about pretty pictures, it should include a strategy for unique experiences and effective communication to the end-user.
In future if organisations are to excel in the increasingly competitive international market place, it is clear that their future lies in the development and implementation of a unique brand identity and unique experiences. This will ensure the development of a unique brand that will generate tangible assets in the future.
During the design phase a unique brand identity and experience will be developed for the brand. The designs will include a combination of visual and physical communication elements identified during the brand strategy phase e.g. brand name, logo, corporate stationery; direct marketing material, media advertisements, promotional material, website, email templates and signage.
This phase consists of getting the brand into the minds of your customers. If you have the look, the ‘feel’ is something you and your organization must create. Apart from communicating the brand through advertising and promotions, it is critical to create a holistic brand experience: the way in which products and services are delivered, your approach to the sales process and style of communication.
BrandBuilders can assist you with the production of brand collateral and co-ordinate the consistent implementation of your brand identity throughout all the aspects of your business. We can also assist to communicate the brand through printed- and electronic media to clients, stakeholders and employees.
A brand is not built overnight. Success is measured over decades, not years. BrandBuilders can monitor, re-evaluate the brand over time, to ensure it is strategically on track and being implemented consistently. Brand adjustments and refinement can be implemented to adapt to the ever changing market place.
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